Hollywood's Anti-Piracy Triple Play

Movies are released in theatres on Friday. DVDs go sale on Tuesday.

Among those available on March 31st is Marley and Me, about a couple adopting "the world's worst dog."

It's also the first time you'll get a standard DVD, a Blu-ray Disc and a digital copy — all rolled into one package.

Disney & Fox have adopted triple play packaging as a strategy to keep people from simply downloading movies to their PCs... And charge an extra $10 per unit. Although theatre attendance is up in the current economy, DVD sales are lagging about 8% behind last year's pace.

Article: USA Today, March 31st.