Should Smokey Bear get fired?The character created for what has become America’s longest running public service ad campaign's reached retirement age.
Wilderness Society wildfire expert John McCarthy says it’s time for Smokey to retire... Or at minimum, modify a misunderstood message that's done more harm than good.
Audio: BBC, PRI & WBUR's Here & Now, July 27. Host: Robin Young.
Earthquake, tsunami,
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