Tuesday, August 4, 2009

Return On Investment

In a story completely unrelated to the current health care debate, NPR reported a college had conducted an effectiveness study on its own lobbying efforts.

The results: $122,000 grant dollars returned for every $1 of lobbying money spent.

Lobbying money is the ultimate leverage.

Keep that in mind as you watch "Americans Against Food Taxes" TV Ad:



Who is "Americans Against Food Taxes?"

Their nofoodtaxes.com website is registered to the DC/Sacramento lobbying firm Goddard Claussen, specialists in "issue advocacy," lobbying via mass media, in which a fictitious "grass roots" sounding organization tries to cultivate a few real shoots after fertilizing the populace with mis or disinformation.

Who's paying for "Americans Against Food Taxes?"

Membership includes the American Beverage Association, the National Supermarket Association, the Grocery Manufacturers Association, the Can Manufacturers Institute, the Council for Citizens Against Government Waste, the Corn Refiners Association (manufacturers of "high fructose corn syrup" sweetners), the Food Marketing Institute (FMI), the International Dairy Foods Association, the National Association of Convenience Stores (NACS), the National Grocers Association, the National Restaurant Association, the Snack Food Association and the National Taxpayers Union, among others... All except one are food industry lobbyists, looking to preserve big profit margins as their big return on their investment.

Goddard Claussen co-founders Ben Goddard and Rick Claussen are the same people behind the 1993 & 2008-9 "Harry & Louise" ad campaigns, the first credited or blamed for defeating "Clinton Care."

The Health Insurance Association of America, a predecessor to America’s Health Insurance Plans (AHIP) funded the couple’s first appearance speaking out against health care reform in 1993 and 1994. AHIP is not a member of "Health Care First Coalition" (2008's sponsors), but issued a release supporting the current campaign, which launched Aug. 19, 2008 to coincide with presidential nominating conventions... Health insurance mandates are what they're after in the current proposals.

Read Jeff Birnbaum's 2004 profile of the Goddard Clausen firm & their M.O.

1 comment:

  1. According to me money has become necessity in today's life. Money making is the only goal of the business houses. Let's check out some ways of money making, such as first of all you should have target in your mind and have some stronger belief to achieve that. Always try to create some extra income, invest after proper research and diversify your investment and try to reduce the use of cc, so you can save money. Always invest with awareness and great sense. For more details on return on investment refer return on investment

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