Disappearing Acts

Monika, an LA filmmaker, is among those who noticed the striking visuals in ads for AstraZeneca's antidepressant SeroquelXR.

It suggests you need the pill if depression has made you feel as if you're disappearing into the background... As Monika wrote, "Depression sucks... Depression commercials, on the other hand, are awesome. As silly as they may seem to folks who have never suffered from depression, they usually get it right."

Help, however, is not available in the juice aisle.

AstraZeneca may be unique in using the technique in TV advertising, but not in still photos.

Chinese artist Liu Bolin's camouflaged self portraits arose as protest against the government that shut down his studio... He now paints himself so as not to stand out at all amidst photographed scenes.

Article and Gallery.

And among the techniques used by Australia's Emma Hack are painted patterns on canvas that are replicated on models... Adding a different dimension to her art.