Designing graphics.
For American TV audiences watching Vancouver 2010, that meant seeing the work of David Barton; lead designer for NBC Sports.
Designing graphics for TV isn't restricted to still images, it also means animation; such as the opening sequence for broadcasts.
While the interlocking rings have been a constant since the 1920's, Olympic organizing committees for individual host cities have a great deal of discretion in visual presentation. For example, while Vancouver's logo was the multi-colored open-armed "ilanaaq" -- Inuit for friend -- everything else was portrayed in blue and green.
Even the pictograms for Vancouver underwent redesign. But as Steven Heller explained in a video at the New York Times, the tiny symbols for each Olympic sport have constantly evolved since their appearance in 1936.
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