Friday, April 9, 2010

Comeback & Blowback

Before he hit from the first tee, this Nike ad hit the TV.



In haunting black & white... In the voice of his late father...
Tiger blinked, but stood silent.

"It's brilliant" say ad execs, while "Creepy" has been a more common reaction from the general public seeing the first commercial from Nike, the largest sponsor to stick with Woods through the scandal.

There was substantial media controversy, YouTube parodies and heckling flyovers as distractions, but Tiger tried to overcome both disgrace & layoff, and completed opening round play in front of an appreciative gallery at minus 4 in his quest for a fifth green jacket.



While any major pro tourney is a challenge, the protective bubble at Augusta National is unlike any other... In part because the club is already hypersensitive to criticism of discriminatory white men only membership policies excluding applicants by race, and by sex.

Woods may enjoy a polite reception on the course, but there it stops.


Audio: NPR's All Things Considered 4/8/10, Reporter: Tom Goldman.

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