Sunday, June 6, 2010

Stanley Cup

Sometimes the right words are none at all.

Young & Rubicam / New York crafted these spots for the NHL's "History Will Be Made" campaign and the Stanley Cup Finals.






Video embeds: NHL via YouTube.

Great spots, great teams, great series, great sport... Tough sell.

The lasting impact of this year's thrilling playoffs and the Stanley Cup finals between the Philadelphia Flyers and Chicago Blackhawks, both in major media markets, is an unknown. Although attendance and merchandising are both setting records, TV coverage is still spotty.
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