Remember "New" Coke?In that fiasco, a reformulated product was yanked off the market in response to consumer criticism. Now its not the product, but the packaging that's caused a major advertising uproar.
Tropicana brand is junking the new orange juice carton design it only just launched weeks ago. They'll switch back to familiar orange skewered by a drinking straw, keeping only the orange screw cap that replaced the green.
In this video recorded at a press conference near the launch, you can see just how emotionally invested the ad agency's CEO, Peter Arnell, was in his agency's heavily over-analyzed carton design that has now been withdrawn from the market, and may cost his agency the lucrative account.
Lesson: Don't mess with market leaders.
Via Cheese Factory Contributor: Dan McGrath.
Earthquake, tsunami,
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