Nice Cans, Paris

Prosecco is a sparkling white wine from the Treviso province of Italy. Somehow German marketers got the idea to can it... No screw top, no box... Aluminum cans.

Then they got the idea they could sell their cans of "Rich Prosecco" by hiring someone rich and painting her gold, like the cans. But despite the nude blond socialite's "Goldfinger" impression, sales of 'sparkling wine in a can' have been in the toilet.

Now there are said to be over 30,000 units of the canned wine sitting in a warehouse in Serbia ready to be auctioned off at bargain basement prices before their expiration date in May. But even though she has proved not to have the Midas touch, bosses say they want Paris Hilton to star in several of their new ad campaigns.



From: Newslite, UK, April 13th.