While Google now dwarves Facebook in revenue and traffic, Facebook has something Google doesn’t: information on its 200 million Facebook users... Potentially invaluable to matching advertising messages to interests at a premium price. Fred Vogelstein of Wired Magazine suggests the social networking company could to use that information to create a web 2.0 search engine that will rival Google.
Audio: BBC, PRI & WBUR's Here & Now. Host: Robin Young.
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