TED started out (in 1984) as a conference bringing together people from the worlds of Technology, Entertainment and Design. Since then its scope has become ever broader.
They want to encourage the advertising industry to transcend the realm of rapid fire video bludgeoning to really tell a story, share an idea, make a human connection and become unforgettable.
This year, TED selected 10 Ads Worth Spreading... Among them, Chrysler's Super Bowl winner, "imported from Detroit."