While American TV watchers have had to shovel out from under a blizzard of ads by sponsors claiming an official affiliation, at the Vancouver Olympics competition venues have been scrubbed of almost anything that hints of commercialism. For example, the ice hockey arena known as General Motors Place when the NHL's Canucks play is called Canada Hockey Place during the Olympics... No venue has billboards, signs or logos touting products or companies.
But outside the venues, Olympic sponsors have an unavoidable presence, from the busloads of corporate visitors getting great seats to the most popular events, to the billboards sporting Olympic rings on the sides of city buses carrying ordinary folks without connections.
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