We Don't Agree

Chevron's latest ad campaign places their employees and ordinary people side by side to try to portray the interests of a petro-chemical mega corporation as miraculously coinciding with common people.

This is the first one I saw... And it fails Economics 101.



Profits are what's left over after all the expenses that petro-engineer Emily ticks off as having spilled over into the general economy.

It's an apples and oranges argument... Two different things.

Ordinary Joe's suggesting that if Chevron has so much left over after expensing all their alternative energy development, they haven't done nearly enough. If oily Emily were correct and Chevron had "poured every penny and more" into its efforts, the bottom line would show a loss... Not the $10.5 billion 2009 profit made during the recession.

Adam Werbach of the Atlantic blogged that it was if we were seeing "energy companies trying to saddle up to members of the public as if they were a potential date at a Georgetown bar."

The Yes Men, a group of activists who impersonate "leaders, big-time criminals" and "big corporations who put profits ahead of everything else in order to publicly humiliate them," responded:

Werbach continued: "The Yes Men sent out a fake press release hours before the launch of the Chevron campaign and created a fake website at http://www.chevron-weagree.com/ that fooled reporters into thinking their campaign was real."