Thursday, April 23, 2009

Stop the Presses


What are the consequences when publications move to online-only?

Newspapers like the Seattle Post Intelligencer and Christian Science Monitor plus magazines like Blender have recently abandoned their print operations as a way to cut costs.

Although there aren't North American examples to cite as a predictable pattern, Taloussanomat, a financial publication from Finland that stopped printing to focus on digital operations in December 2007, offers evidence of what may happen, and of the promotional value having a print edition offers.

Bottom Line: Online-only newspapers face an uphill climb.
























Audio: APM's Future Tense, April 20th.

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