Saturday, November 6, 2010

Penalty Box

Acting On Principle: NBC Suspends Olbermann


Video: Newsy.com

The Rules

Read MSNBC & other news organizations' donations policies.

The Recipients

Olbermann donated $2400 each (the maximum allowable amount from an individual directly to individual candidates, but not political action committees) to failed Democratic Senate candidate Jack Conway in Kentucky and Reps. Raul Grijalva and Gabrielle Giffords in Arizona. Olbermann donated to the Arizona lawmakers on Oct. 28 - the same day Grijalva appeared on Olbermann's show. Grijalva won another term, while Giffords appears to be leading in her race for re-election. Conway lost his Senate bid to Republican Rand Paul.

The Reaction from a Concerned Colleague:
‘We Are Not A Political Operation, But Fox Is’


Video: MSNBC/The Rachel Maddow Show

Media Critic Howard Kurtz/Daily Beast,
Host: CNN's Reliable Sources, At Length


Direct Competitors React


Video: CNN - Parker/Spitzer airs at 8pm ET opposite Olbermann's Countdown

Taking A Stand / Choosing Sides

In early October, at the height of the midterm campaign, MSNBC launched a two-year, multimillion-dollar marketing campaign, embracing its politically progressive identity with the new tagline “Lean Forward.”

"To lean forward is to think bigger, listen closer, fight smarter, and act faster... To celebrate the best ideas, no matter where they come from."
At the time the "Lean Forward" campaign was announced, MSNBC President Phil Griffin said: "Now it's time to take on Fox."

With recent electoral gains by Republicans, will the cable news network change their strategy to secure more viewers?


Video: Analysis by Newsy.com

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