Monday, April 11, 2011

Wish Fulfillment

The Washington State Lottery is encouraging would-be players to participate in pairs. Their ad campaign, "Play Together, Win Together," positions the Lottery as a social experience and encourages friends to play it together to make dreams come true.

In the spot "Segways at Dawn," two knights solemnly strap on their armour in preparation for a joust. As the contest begins, it's revealed they're in a muddy field on Segways with a group of friends watching.

Slow motion jousting, either mounted on steeds or balanced on Segways, may not be what you had in mind, but isn't there something you and your friends have never done but wish you could try?

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