Sunday, July 19, 2009

Own The Sky



Most of the time car commercials are more about financing than autos... Especially the local ones screaming for attention. Good grief!

But Infiniti's campaign for the G-37 convertible is about the driving experience... As befits a direct competitor to BMW ("the ultimate driving machine.") Watch it again in full screen to see the leaves fly away and the star splash!

If an ad is about cost, it's really conceding the product (cars) or service (car insurance) is effectively interchangeable... a commodity.

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