Friday, March 5, 2010

Graphically Speaking

Every time we see the Olympic Games, we see not only the athletes in action, but the achievements of other competitors who devoted countless hours to hone their skills while seated in cubicles...

Designing graphics.

For American TV audiences watching Vancouver 2010, that meant seeing the work of David Barton; lead designer for NBC Sports.

Designing graphics for TV isn't restricted to still images, it also means animation; such as the opening sequence for broadcasts.

While the interlocking rings have been a constant since the 1920's, Olympic organizing committees for individual host cities have a great deal of discretion in visual presentation. For example, while Vancouver's logo was the multi-colored open-armed "ilanaaq" -- Inuit for friend -- everything else was portrayed in blue and green.

Even the pictograms for Vancouver underwent redesign. But as Steven Heller explained in a video at the New York Times, the tiny symbols for each Olympic sport have constantly evolved since their appearance in 1936.

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