One brand protection company estimates 800,000 counterfeit sports jerseys are sold online each year. Experts say it's a lucrative business that's hard to shut down. They say gear can look authentic on a website, but dedicated jersey collectors say they aren't fooled.
|Love The Game, Buy The Gear|
Audio Embed: All Things Considered 2/6/11,
Reporter: Nathan Rott.
Mean Joe Green's Was Real
2011 USA TODAY Super Bowl Ad Meter