Once this weekend is over, they'll count the haul.
In Las Vegas, they'll be able to tell you down to the dollar what they handled in Super Bowl bets... But the overall impact will bleed into the rip-offs that surge with hosting a mixed martial arts championship & Cher concert within the celebratory afterglow of Chinese New Year.
In Arlington, TX who wins doesn't matter as much as what's spent, and how much Super Bowl host cities actually benefit from the big game.
|How Big A Windfall?|
Audio Embed: WBUR & NPR's Only A Game 2/5/11,
Reporter: Karen Given.
2/8 Update: A combo Packers win & "over" with a point total of 56 for the game added up to a net loss for Las Vegas sports books.
Super Bowl Ads Generating Super Buzz
New wave of Super Bowl ads target social media audiences first.
Look At Them Puppies!
Packers & Steelers compete against Puppies & Lingerie.