Tuesday, October 27, 2009

Off Target Advertising

Ever feel like online advertisers know you a little too well? If so, you're not alone.

UPenn Professor Joseph Turow, lead author of a new study on behavioral advertising, says two-thirds object to targeted ads and the online tracking that marketers do to produce them.






Audio: WNYC's On The Media Host: Bob Garfield.

No comments:

Post a Comment