It's no accident that Justin Bieber hit the big screen with the 3-D concert film, "Never Say Never" on the same weekend as the 2011 Grammy Awards, for which he received several nominations.
In music & movie industries (manufacturing/assembly line imagery fits) it's all about the money and marketing... But in a blitz of pre-release publicity appearances all over American TV, he looks like a fashion that can become more than just another flavor of the month.
Targeting The Tweens
More than 50% of this year's Grammy award nominations went to independent label artists... But it's the marketing machine of major labels (in this case the Universal Music Group) orchestrating the build-up. Between the Grammys & his 3D concert movie, the next phase of the teen star's career starts now, with a younger than indie crowd.
|"Beliebers" Fuel The Fire|
Audio Embed: All Things Considered 2/12/11,
Host: Guy Raz.