Wednesday, March 30, 2011
Product Placement Palooza
One of the favorites at this year’s Sundance Film Festival was Morgan Spurlock‘s documentary about branding, advertising and product placement that is financed and made possible by brands, advertising and product placement. Now called "Pom Wonderful Presents The Greatest Movie Ever Sold," it’s scheduled for release on April 22.
The creator of the McDonald's exposé "Super Size Me" asks a simple question... Backed by the right brands, could a documentary ever reach the same marketing success as Hollywood's latest blockbuster?