Monday, March 28, 2011

Zombie Zooey

Doesn't it defeat the purpose of asking a well known actress to be your model if the finished ad's image leaves her unrecognizable?

Rimmel's "Lasting Finish" lipstick was what people were supposed to remember... Not a botched version of the adorable Zooey Deschanel.

Concept from Styleite via AdFreak

On the opposite extreme, Make Up For Ever has it claims are the first cosmetics ads that aren't Photoshopped or otherwise retouched at all.

As proof they offer a video in which a professional photo retoucher explains the unused tricks of the trade.

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